──── ABOUT THE SERVICE ────
VIRTUAL REALITY IN HEALTHCARE
We develop innovative Virtual Reality in Healthcare and Mixed Reality (XR) experiences tailored for Healthcare and Medical Communication Marketing.
Virtual Reality in medicine is transforming the way healthcare and pharmaceutical companies communicate with their audiences at events such as trade shows, medical congresses, sales, and product presentations.
Virtual Reality allows users to explore, touch, and manipulate a 3D model without risks. This interactivity promotes an intuitive understanding close to daily clinical practice, making 3D animations a unique and effective way to present and understand complex products, treatments, and technologies.
An immersive experience enhances information retention, making it an ideal tool for training or product catalogues.
Here we explore five key benefits of Virtual Reality in Healthcare, focusing on its ability to optimize communication and create a greater impact when presenting drug mechanisms of action and medical devices.
SERVICES
BENEFITS OF VIRTUAL REALITY IN MEDICINE
1 | Generate Visual Impact and Participation
2 | Create Guided and Safe Learning Environments
3 | Visualize Your Medical Equipment at Real Scale
We can integrate any type of medical equipment into any space and at real scale. This not only saves significant transportation costs but also allows for exploring, touching, and manipulating the 3D model without risks. This interactivity promotes an intuitive understanding close to daily clinical practice.
4 | Training Remotely by Sharing 3D Models
5 | Stand Out and Improve Your Brand Perception | Healthcare Virtual Reality
──── ZEISS MEDICAL TECHNOLOGY | Virtual Reality in Medicine
FUTURISTIC METAVERSE FOR OPHTHALMOLOGY CONGRESS
ZEISS is a global leader in medical technology, specializing in high-precision optical solutions. They offer advanced equipment for ophthalmology, neurosurgery, and microsurgery, improving surgical precision and clinical outcomes.
ZEISS commissioned Pixel Medical Animation to create a futuristic medical metaverse that allowed sales delegates to explore ZEISS’s different product lines and business sectors. The metaverse was launched during the 98th Congress of the Spanish Society of Ophthalmology (SEO) held from September 21–24, 2022, in Pamplona, bringing together over 2,400 ophthalmologists to address key challenges and innovations in the sector.
──── ZEISS MEDICAL TECHNOLOGY | Virtual Reality in Healthcare
VIRTUAL SHOWROOM | SURGICAL MICROSCOPE
ZEISS is a global leader in medical technology, specializing in high-precision optical solutions. They offer advanced equipment for ophthalmology, neurosurgery, and microsurgery, improving surgical precision and clinical outcomes.
The Virtual Showroom is navigable in 360º and displays high-precision surgical microscopes, such as the ZEISS ARTEVO 800, the first digital 3D microscope offering enhanced visualization and real-time assistance for safer procedures, and the ZEISS OPMI LUMERA 700, designed to provide exceptional red reflex and facilitate intra-ocular lens alignment.
──── MEDTRONIC | Virtual Reality and Healthcare
VR NUTRITION GAME FOR DIABETES PATIENTS
Medtronic is a global leader in medical technology, dedicated to developing innovative solutions to improve patient care. Their expertise spans medical devices, therapies, and software for cardiology, neurology, spinal surgery, diabetes, and more. With a presence in over 150 countries, they advance healthcare with cutting-edge technology and minimally invasive treatments.
Pixel Medical Animation was tasked with creating a nutrition game focused on the treatment of diabetic patients. In this game, the user wakes up with hypoglycemia and must navigate through a house to choose the right foods, following Medtronic’s advice.
──── ABBOTT | SEMDOR CONGRESS 2023 | Virtual Reality Healthcare
GLUCERNA – VR NUTRITION GAME FOR HOSPITALIZED PATIENTS
Abbott is a global healthcare company dedicated to the research, development, and commercialization of medical, nutritional, and pharmaceutical products. With a presence in over 160 countries, they improve lives through advanced medical solutions.
Pixel Medical Animation’s goal was to create a fun VR skill game to promote the product Glucerna. The game takes place in a hospital room where the player acts as a doctor, quickly delivering the product to patients with severe nutritional deficiencies.
──── QUIRON SALUD | HOSPITAL GENERAL DE CATALUÑA | Virtual Reality for Healthcare
PSYCHOLOGICAL THERAPY GAME FOR PEDIATRIC CANCER PATIENTS
The primary goal of this project was to reduce anxiety levels and the perception of pain in pediatric patients with an innovative VR glasses system.
This application was designed for use in pediatric hospitals to improve the child patient’s experience and reduce anxiety and pain perception during medical procedures. The system synchronizes the moment of the vaccination with an avatar in a graphic adventure, allowing the patient to be so immersed that they do not notice the injection, and the therapy ends without any crying, pain, or stress.
──── SALVAT | UVESOL | CPHI 2023 CONGRESS | Virtual Reality in Medicine
VR PRESENTATION FOR SALVAT OF UVESOL’S MECHANISM OF ACTION
Salvat, founded in 1955 and headquartered in Barcelona, is a leading pharmaceutical company dedicated to the research, development, production, and commercialization of medicines and healthcare products. Salvat has expanded its international presence, exporting its products to over 70 countries.
Pixel Medical Animation’s goal was to present the mechanism of action of UVESOL using immersive Virtual Reality in Healthcare technology at the CPHI congress in Barcelona. UVESOL is an innovative treatment for ocular inflammation combining the anti-inflammatory activity of dexamethasone with nanoparticle delivery, providing an effective and safe solution for uveitis.
──── ESTEVE | MOA OZONEST | Virtual Reality Medicine
VR PRESENTATION | MOA OZONEST. ESTEVE SALES TEAM
Esteve is an international pharmaceutical company based in Spain, focused on the research, development, and commercialization of innovative medicines. Specializing in treatments for pain and chronic diseases, Esteve offers solutions in neurology, oncology, and cardiology.
Pixel Medical Animation’s goal was to present the mechanism of action of Ozonest for the medical sales reps. Ozonest is an ophthalmic solution from Esteve that combines ozonized vegetable oil and liposomes. This formulation reduces bacterial biofilm formation on the ocular surface, creating an environment unfriendly to bacterial proliferation and enhancing the effectiveness of antibiotic treatments.
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When integrated into presentations, trade shows, websites, and social media, Virtual Reality in healthcare enhances communication, education, and decision-making, benefiting both healthcare professionals and patients. As this technology continues to evolve, its impact on how we understand and approach healthcare will only grow, opening new possibilities for innovation and advancement in virtual reality for healthcare.
Feel free to contact us
Contact Us
Feel free to contact us
Contact Us
PIXEL DIGITAL TWIN
Via Augusta, 120 - Principal, 2A,
Barcelona, 08006 - SPAIN
Bilbao:
Bilbao Design Hub,
Poza Lizentziatuaren Kalea, 55, 7º
Bilbao, 48013 - SPAIN
Contact Us:
T: (+34) 932 17 17 86
M: (+34) 617 886 553
info@pixel-digital-twin.com
Opening Hours
Mon-Thurs: 9am-6pm
Fri: 9am-1pm
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