──── ABOUT THE SERVICE ────

VIRTUAL EVENTS SPACES IN THE MEDICAL AND PHARMA SECTOR

Virtual Trade Shows, Metaverses, Interactive Showrooms, Games, etc.

The medical sector is undergoing a transformation with the integration of technologies like the metaverse and personalized virtual spaces. These immersive 3D environments enhance communication, education, and collaboration between healthcare professionals, patients, and providers. Virtual spaces, such as medical offices and showrooms, allow organizations to design interactive and accessible experiences 24/7.

These technologies can be integrated into presentations, trade shows, websites, and social media, improving communication and education. They also enable patient education through interactive resources, such as simulating medications and treatments.

SERVICES

BENEFITS OF INTERACTIVE VIRTUAL EVENTS

ACCESSIBILITY
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ACCESSIBILITY

1 | Global Accessibility, Live or On-Demand

24/7 accessibility. A personalized virtual showroom or office allows doctors, healthcare professionals, and patients to interact with the platform at any time, without geographical or scheduling restrictions. This facilitates real-time communication, participation in medical events, product or treatment reviews, and downloading relevant information from anywhere in the world, all day, every day.
MEETINGS AND COLLABORATION
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MEETINGS AND COLLABORATION

2 | Creation of Customized Meeting Environments

Virtual spaces in the metaverse can be designed according to the needs of each medical organization. Whether it’s a clinic, hospital, or pharmaceutical company, it’s possible to create a personalized virtual office where professionals can organize meetings, talks, and events without the need for physical travel.
IMMERSIVE INTERACTION
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IMMERSIVE INTERACTION

3 | Immersive Interaction with Augmented Reality (AR)

A key advantage of a virtual event is the ability to integrate augmented reality (AR) into real spaces. With AR, it’s possible to bring virtual elements into the real world, such as simulating medical devices or recreating surgical procedures that professionals can observe and interact with. This interaction offers an innovative way to educate and train medical professionals and others in the sector.
VIRTUAL SHOWROOMS
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VIRTUAL SHOWROOMS

4 | Conversational Chatbots

Medical device and pharmaceutical companies can greatly benefit from creating virtual showrooms where products are presented interactively and visually 24/7. The integration of conversational chatbots helps resolve queries in real-time, providing a seamless and effective experience that goes beyond a physical visit.
ENHANCED PATIENT EXPERIENCE
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ENHANCED PATIENT EXPERIENCE

5 | Improved Patient Experience

Personalized virtual spaces not only benefit healthcare professionals but also patients. Clinics and hospitals can create virtual areas where patients can access relevant medical information, visualize treatments, or even interact with their doctor in a digital environment.
COST REDUCTION
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COST REDUCTION

6 | Reduction of Operational Costs

Creating and maintaining a virtual space can help healthcare organizations reduce operational costs. Clinics, hospitals, and pharmaceutical companies can minimize expenses related to renting conference rooms, logistics for physical events, and employee travel for meetings or training.
COMPETITIVE ADVANTAGE
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COMPETITIVE ADVANTAGE

7 | Improve Your Brand Perception

Creating personalized virtual spaces offers companies a way to stand out by providing innovative and memorable experiences. This not only improves brand perception but also positions the company as a leader in innovation within the sector.
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──── ZEISS MEDICAL TECHNOLOGY

FUTURISTIC METAVERSE FOR OPHTHALMOLOGY CONGRESS

ZEISS is a global leader in medical technology, specializing in high-precision optical solutions. They offer advanced equipment for ophthalmology, neurosurgery, and microsurgery, improving surgical precision and clinical outcomes.

ZEISS commissioned Pixel Medical Animation to create a futuristic medical metaverse that allowed sales delegates to explore ZEISS’s various business lines and products. The metaverse was launched at the 98th Congress of the Spanish Society of Ophthalmology (SEO), which took place from September 21–24, 2022, in Pamplona, gathering over 2,400 ophthalmologists to discuss key challenges and innovations in the sector.

See Project
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──── ALCON  | PRECISION 1

VIRTUAL EVENT FOR 1500 OPTOMETRISTS.

Alcon is a global leader in ophthalmology, specializing in medical devices, intraocular lenses, and products for eye care. They offer innovative solutions for refractive surgery, cataracts, and glaucoma, as well as advanced contact lenses. Their mission is to improve vision and quality of life for millions of people worldwide.

Alcon International commissioned Pixel Medical Animation to create a technical webinar to present PRECISION 1 lenses to 1500 optometrists from Spain and Portugal. These daily contact lenses are designed with SMARTSURFACE® Technology, a thin hydration layer that maintains moisture and comfort throughout the day.

See Project
visita virtual 360
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──── ALCON | PRECISION 30

VIRTUAL EVENT FOR PRECISION 30

Alcon is a global leader in ophthalmology, specializing in medical devices, intraocular lenses, and products for eye care. They offer innovative solutions for refractive surgery, cataracts, and glaucoma, as well as advanced contact lenses. Their mission is to improve vision and quality of life for millions of people worldwide.

Alcon International commissioned Pixel Medical Animation to create a virtual event for the PRECISION 30 contact lens line, available in 30 and 90 unit packages. These lenses feature SMARTSURFACE® technology, which maintains a moisture layer on the surface, providing comfort, accurate vision all day long.

See Project
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──PFIZER |  | XXVII SORCOM CONGRESS

VIRTUAL TRADE SHOW

The XXVII SORCOM Congress 2023, held on December 14–15, is a key event for interaction between medical professionals and the presentation of healthcare advances.

In this context, Pfizer sought an innovative technological solution to communicate its campaign focused on rheumatoid arthritis treatment, highlighting both accessibility and visual impact in a format that could be easily integrated into their digital strategies.

Pfizer needed to offer attendees an immersive digital experience that combined relevant technical information with an attractive and modern environment optimized for multiple platforms and devices.

See Project

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Since the pandemic, virtual spaces in trade shows and metaverses have been transforming marketing and communication in the medical and healthcare industry. These technologies offer a unique and effective way to present and understand products, treatments, and technologies.
Development of Custom Virtual Event Spaces

When integrated into presentations, trade shows, websites, and social media, these virtual spaces improve communication, education, and decision-making, benefiting both healthcare professionals and patients. As this technology continues to evolve, its impact on how we understand and approach healthcare will only grow, opening new possibilities for innovation and advancement in healthcare.

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PIXEL DIGITAL TWIN

Via Augusta, 120 - Principal, 2A,
Barcelona, 08006 - SPAIN

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Bilbao Design Hub,
Poza Lizentziatuaren Kalea, 55, 7º
Bilbao, 48013 -  SPAIN

Contact Us:

T: (+34) 932 17 17 86
M: (+34) 617 886 553
info@pixel-digital-twin.com

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